Problem

Gemaire served B2B customers with demanding requirements: account-specific pricing, credit terms, inventory visibility by location, and large repeat orders. The existing implementation mixed customizations directly into theme and core areas, increasing risk and slowing releases.

Approach

• Designed reusable Magento EE extensions for account pricing, quick‑order, and inventory visibility.
• Extracted business logic from templates into service classes and observers, reducing theme bloat.
• Implemented indexing/caching strategies with MySQL + Redis to handle heavy catalog and search traffic.
• Introduced CI hooks to lint, test, and package modules for controlled deployment across environments.
• Wrote deployment playbooks to minimize downtime within maintenance windows.

Results

• Core B2B flows became portable between environments and sites.
• Reliability improved under high traffic, especially for quick‑order + pricing resolution.
• Maintenance cost dropped as duplicated logic was centralized in shared modules.

Tech Stack

• PHP 7, Magento Enterprise Edition
• MySQL, Redis
• Knockout/RequireJS (M1 UI), Nginx
• CI/CD packaging of modules